Sport in the (high) performance area - not only in football - is characterised by a high degree of professionalism, before, during and after the match. SportsInnovation takes up these elements. Together with its partner DFL Deutsche Fussball Liga, the recognised innovation driver in top-level sports, Messe Düsseldorf offers a platform for interaction, exchange around sport and its media exploitation. Several live matches in the MERKUR SPIEL-ARENA serve as a test platform for established service providers and start-ups and provide all participants with an exclusive look at technologies of the present and future.